For the Red Menace, please go to https://www.lipstickbook.com/
The Red Menace: How Lipstick Changed the Face of American History
In America, lipstick is the foundation of empires; it’s a signature of identity; it’s propaganda, self-expression, oppression, freedom, and rebellion. It’s a multi-billion-dollar industry and one of our most iconic accessories of gender. This engaging and entertaining history of lipstick in America throughout the twentieth century and into the present will give readers a new view of the little tube’s big place in modern America; marching with the Suffragettes, building Fortune 500 businesses,...
FORTIFY+ SKINCARE
Your skin is a barrier, fortify it. Fortify+ is completely new approach to skincare that fights threats from germs, bacteria, and microorganisms in the environment in addition to nourishing and hydrating skin. Safe, natural, and effective – feel ready to face the world.
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ABOUT US
As a group of experienced Wellness professionals, we are constantly researching high performing, simple skincare treatments backed by science from around the globe. When the pandemic hit,we challenged ourselves to come up with the ideal solution to meet skincare demands in the New Normal.
It did not take long to discover that our close business partners in Korea were using a sanitizing mist to keep themselves clean and safe. Interestingly, the solution was being used on steering wheels and ph...
Shade Naming for Holiday 2020
Developed naming for a warmth-themed holiday palette.
10 Sustainable Red Lipsticks
Throughout the ages, women have been rocking bold red lips, from Nefertiti to Marilyn Monroe to AOC. It’s a timeless power move. But with so many shades of red on the market, it’s easy to feel overwhelmed when trying to pick the best color. In fact, many women shy away from using red, thinking that there is no shade out there that will flatter their skin tone. And if you’re switching over to sustainable beauty products, which is a great choice for both your own health and the health of the en...
The Soothing Power of Scented Cosmetics
Our sense of smell is a powerful, primal connection to the world around us. Just a whiff of the right aroma can spark memories, reduce feelings of stress, and even subtly affect the way we shop, which may be one of the reasons why an increasing number of beauty brands are incorporating scent, particularly scents of our favorite desserts, into their products. Formerly the stuff of low-end, juniors’ lip glosses and body lotions (depending on your age, your mind might still be able to conjure th...
How Black-owned cosmetics brand Mented defied a lipstick-sale slump during COVID-19 to post record numbers: 'Women want brands to tell them that they're doing the right thing'
Mented Cosmetics
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How Do You Open an Interactive Museum in a Pandemic? Very Carefully
via Makeup Museum
New York’s first Makeup Museum, an immersive, interactive concept focusing on touch and experimentation, was slated to open in May. Its premiere exhibition, “Pink Jungle: 1950s Makeup in America,” would encourage visitors to take part in experiences like mixing their own makeup or indulging in facials modeled on the ones given to Marilyn Monroe and Greta Garbo. Artifacts of that halcyon era, like elaborate compacts or rhinestone-studded lipstick cases, would be available for...
Alexandria Ocasio-Cortez’s makeup routine reflects the enduring power of lipstick
How the media and the industry made lipstick an essential
Improving Your Skin Health With Nutrition
From milk baths to radium water, women have spent centuries trying to find the link between a glowing complexion and what we eat and drink. The quest continues today with a new generation of supplements and diets ideas that promise clear, youthful skin. But do these work? We talked to experts to find out whether or not diet and supplements can improve your skin’s health.
Does diet have an impact on our skin?
The skin is the body’s largest organ, so it makes sense that what we eat would plan a...
A Roundup of Sunscreen Products Just in Time for Summer
Even though this summer may not feature the usual social whirl of beach days and cocktail parties by the pool, most people are still heading outdoors in some way, be it for a walk, jog, hike, or any other outdoor self-care activity. With that in mind, it’s good to keep some sunscreen products on hand. Before picking your favorite sunscreen, there are some basics you should know, according to New York City dermatologist Dr. Robyn Gmyrek.
Sunscreen rules are all the same for skin types and skin...
Caring For Your Skin During the Pandemic
Now that cloth masks and shelter-in-place are a part of the everyday routine for a lot of Americans, we may have to address our skincare routines. Perhaps you find yourself frantically Googling solutions for maskne — acne that results from wearing a mask. You may even have breakouts from stress, which can also throw a wrench into your skincare ritual. It’s easy to just drop out of self-care and beauty regimes in general out of overwhelm and also because you’re likely not seeing many people in...
Soon You'll Be Able to Print Your Own Lipstick At Home
It’s the classic problem with buying lipstick: You love it online or you're wooed by the color you see in the container — but once you try it on at home you find yourself saying “This shade is too bright,” “This finish is too matte,” “This look is so last week.” It’s an age-old problem for beauty lovers, but in the near future, there may be a solution thanks to technology.
Beauty companies big and small are exploring the possibility of using AI (or artificial intelligence) to turn abstract da...